Business Expertise You Can Trust

Ophthalmic Advisors Group

In the new age of telemedicine, hybrid exams and shifting E/M documentation requirements, the Academy's senior coding and practice management consultants are your first line of defense for avoiding claim denials and safeguarding your practice's revenue.  Schedule consultations with well-known and respected Academy experts to ensure your practice's success in the wake of COVID-19.

The comprehensive suite of services includes:

  • Business recovery planning 
  • Safety protocols and training
  • Coding and billing education
  • Revenue cycle management
  • Effective practice management strategies
Appointments are now available via video conference. Tell us what services you need and an Academy representative will respond. 

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"I recommend all offices take advantage of this one-on-one service, whether you are new or have been in business for 25 years. Our office is better because of it!"

Academy Experts

Sue Vicchrilli, COT, OCS, OCSR
Coding and Reimbursement

Sue Vicchrilli

Sue is the Academy’s director of coding and reimbursement. Her experience in ophthalmology includes coding, reimbursement, practice management and clinical and surgical assistance. She is the content director for the Academy's entire line of coding products including the new Ophthalmic Coding Specialist Retina Exam, and recipient of the Academy's Achievement Award.

Jenny Edgar CPC, CPCO, OCS, OCSR
Coding and Reimbursement

Jenny Edgar

Jenny is the Academy’s manager of coding and reimbursement. Her experience includes tenure as a certified professional compliance officer. She is a contributing author for the Academy's entire line of coding products including the new Ophthalmic Coding Specialist Retina Exam.

Joy Woodke, COE, OCS, OCSR
Coding and Retina Practice Management

Joy Woodke

Joy is the Academy's coding and practice management executive. Her 30-plus years of experience in ophthalmology includes all aspects of practice management, accounting, coding and billing. Joy is the author of The Profitable Retina Practice series, contributing author to the Academy's coding products line and recipient of the Academy's Secretariat and Achievement Awards.

Matthew Baugh, MHA, COT, OSC, OCS, OCSR 
Business Operations / Coding and Reimbursment / Electronic Health Records 

Matthew Bough

Matt is the manager of revenue cycle integrity and quality improvement programs at the John A. Moran Eye Center in Salt Lake City, Utah. His experience in ophthalmology includes overseeing compliance, internal audits and staff training. Matt is a contributing author to Academy coding products and recipient of the Academy's Secretariat Award.

Sara Rapuano, MBA, CPC, COE, OCS
Revenue Cycle Management

Sara Rapuano

Ms. Rapuano has over 20 years experience in ophthalmology practice management. Her strength is in observing and analyzing a healthcare business challenge and determining how to implement the necessary changes efficiently and effectively.

Frequently Asked Questions

How does the consultation take place?

Hourly consultations are provided by phone; daily consultations are generally performed on-site and also include a pre-planning call and a follow-up call.

How much do consultation services cost?

  • Hourly remote (offsite) - Academy members: $300 per hour  / nonmembers: $750 per hour 
  • Daily onsite - Academy members: $4500  / nonmembers: $9500  

What's included in the price of daily onsite consultations?

  • One-hour pre-planning phone call 
  • Four hours of on-site consultation ($300 per hour for each additional hour)
  • Travel, lodging and meals
  • One hour of follow-up via phone/email to review summary report

What types of guidance will Academy experts provide?

Each private consultation is tailored towards your unique situation. For example, our experts can advise you and your team on special topics such as unique modifiers, or how to conduct internal chart audits of E/M and Eye visit codes, or help you create an efficient billing process that optimizes collections performance. You are encouraged to suggest topics for discussion and prepare a list of questions.

Is there any limitation on the type of records consultants can review?

Our experts can review records which haven't been submitted for payment yet.


Questions? Contact consulting@aao.org 

© 2019, American Academy of Ophthalmology