For years, ophthalmologists and practice administrators have sought a single, comprehensive resource that addresses the practical aspects of opening an optical dispensary and operating it at peak profitability. Now AAOE has published this book as a real-world how-to guide for dispensary issues.
Learn how to:
- Create a business plan
- Design and build a dispensary
- Hire an optician
- Select and merchandise products
- Manage the dispensary
- Market and measure performance
- Manage vision care plans
- Manage computer systems
This is a book that should be on the shelf of every dispensing ophthalmologist and practice administrator, both for its value to those opening a dispensary and for its insight into keeping an existing dispensary maximally profitable.
Publisher: American Academy of Ophthalmic Executives (AAOE); 2008; 280 pages