A+ Marketing: Proven Tactics for Success

More and more, medical marketing is about serving your patients and exceeding their expectations. Filled with practical ideas, action plans and actual examples from successful practices, this book will help you to identify cost-effective marketing opportunities in your own community. Learn how to:

• Maximize your practice's profit potential and tell your story to the neighborhoods you serve
• Provide exceptional customer service and bullet-proof referral relationships
• Capture and retain key customers—from patients to referring physicians to even your own staff.

A+ Marketing: Proven Tactics for Success shows you how to market your practice in today's competitive and challenging climate. 

Publisher: Medical Group Management Association (MGMA); 2008; 268 pages